Jeff has been a producer on over three hundred productions since leaving the CBC in 1998, including music videos for the Lowest of the Low, Juno-winner Sonia Collymore, Brass Tacks and the Cash Brothers; commercials for Sleep Country Canada, Mattress Discounters, AutoSavers’s ArcFlex Wiper Blades, the BarMATE and ListenUP!; and the dance shorts Sun Moon Waves, Sprite, Ethereal Suits and Urban Soles for Bravo!FACT.
In 1998, as the media world bowed at the alter of digital convergence, Jeff was developing the interactive media strategies for companies in the entertainment field. He consulted for companies like Sullivan Entertainment, Red Apple Entertainment, Back Alley Films, Glory Productions and Wordshop Productions. His creative and production teams were responsible for the Gemini-nominated website for Anne of Green Gables: The Continuing Story, as well as the Wind At My Back website and interactive online game.
From 2001 until the end of 2007, Jeff specialized in producing music videos and commercials for DMG. He guided a roster of directors, editors and visual effects artists in developing the creative treatment and visual approach to his clients’ media needs. They created branded visuals that were leveraged across media platforms from television to the internet to mobile content.
In September of 2004 Global Television began airing Unzipped, a magazine-style sex and romance show. Unzipped was Jeff’s first television series, and he led the production team as the producer and head writer of the show. The next year, he began shooting the 6-part documentary series, Naked Circus, which follows twenty-four competitors in an exotic dance competition.
Jeff received his post-secondary education in York University’s Film & Television Program and he is a survivor of the Perrin Beatty years at the CBC.